Born in the Northern City of Monterrey, in Mexico, he is an adjunct professor, academic administrator, and entrepreneurship mentor at Tecnologico de Monterrey´s (ITESM) EGADE Business School. Prof. Trevino’s academic interests are centered on the notions of Marketing and Business Strategy and their relations with major business forces such as innovation, technology, and the social impact of these areas in individual and collective behaviours. Educated in Mexico and the USA, he has a PhD in Business Administration from The University of Memphis. Papers derived from his dissertation work have earned awards in Mexican and American academic venues.
Prof Trevino has lectured in several Latin-American countries, France, the USA and Canada. A visiting professor at Royal Roads University from August 2010 to July 2012, He delivered courses in the areas of Marketing, Strategy and Entrepreneurship. During the same period, he actively participated in curriculum design activities, and produced two academic publications. Upon his return to Mexico, Dr. Trevino was appointed National Director for Alumni Relations a position that he combined with his teaching and entrepreneurship activities.